Heidi Hat

YET AGAIN!!! Another fabulous friend with a fantastic fashion sense and ambition. (I like to think that if I surround myself with these beautiful and wildly successful women that I, too will become beautiful and successful). Ladies, Kelly of Heidi Hat! Heidi Hat is a legging and hat centered brand, with the most fun, vibrant, crazy, and unique prints for your workout needs. I can’t get enough of these hot-shorts (if I had the courage to wear them) and the ease and oomph of the leggings. LOVE!

 

Heidi Hat is an accessory based line from Aspen, Colorado.

Heidi Hat is a hat + yoga line from Aspen, Colorado. Its founders are a mother and daughter team, Heidi and Kelly (daughter). Kelly was born and raised in Aspen while her mother is from Manhattan! Together, they share a passion for urban, chic fashion statements in country settings.

 

How did Heidi Hat come about? When did you get involved with the company — and is it something you always thought you would end up doing?

 

My mom and I started heidi hat purely as a hobby, years ago, maybe even a decade ago now.  We started mixing and matching fabrics and designs, brocades, faux fur, fleece and creating hats and accessories for holiday gifts.  Not long after, friends were asking us to design them a hat of their own. Over time, we grew an affinity for yoga, where our designs began to evolve into the yoga world, as we discovered a need for appropriate, chic attire.
The heidi hat brand now includes a complete collection of athletic-inspired clothing and accessories that embody femininity with a comfortable approach, a manifestation of our desire to enhance a healthy lifestyle and active endeavors.

 

Their boutique is located on Cooper Street in downtown Aspen.

Their boutique is located on Cooper Street in downtown Aspen.

 

Are you most known for your hats or your bottoms?

 

Initially, we were solely designing hats, (then on to scarves and other winter accessories).  Over time, as the bottom collection was created and evolving, for a bit, they were gaining more popularity than the hats.  Now I’d say we’re quite balanced, depending on the seasons and time of year Spring/summertime is all about heidi bottom… the booty shorts, skirts, mini skirts, cropped leggings, while winter is all about cozy hats and accessories.  I do get excited when the cold weather stirs, because then I get to pull out my favorite fashionable, warm and soft winter hats/furs, wraps and scarves.  I accessorize much more in the winter because I end up wearing lots of darker, solid colors, so our bright and colorful hats and scarves are perfect for brightening up cold winter days and nights.

 

booty shorts, anyone?

booty shorts, anyone?

 

Where are your products made?

 

We label heidi hat as “Made in the fashionable USA”; heidi hat is entirely USA-based. Located outside of Aspen, Colorado, our line is eco-friendly, as the collection is completely manufactured and produced not only the United States but in Colorado; hand-sewn by seamstresses that live in the Roaring Fork Valley. From start to finish, the apparel is designed, created, manufactured, distributed from within Colorado; the subcontractors/printing/press services/vendors we associate with are local contractors. All fabrics are sourced from the USA (NYC and LA). We are committed to local manufacturing and production in all aspects, as well as committed to designing and producing apparel that is durable, thus lessening our carbon footprint. Our swimsuit fabrics are high end, quality materials; they are quick drying, flattering, long lasting, and more appropriate for sweating and athletic endeavors.

 

Heidi Hat

Heidi Hat

 

Do you create your own prints?

 

We do not create our own prints… yet!  (Designing our own prints is a dream!) My mom and I hand pick all of our prints and fabrics, and really, it’s quite easy and fun, because we are very opinionated about what we like.  We tend to stick with classy, timeless prints, prints that fit within our favorite genres (leopards, polka dots, paisleys, lace), and we have to touch and feel every fabric before we purchase.  We can tell immediately if a fabric/print will work for us by the way it feels.

 

Prints galore!

Prints galore!

 

What and Who are your inspirations?

 

We have always been artistic, creative and lovers of fashion.  Our entire line is inspired by haute couture and runway looks, combined with living in the scenic, athletic, naturally beautiful mountain town of Aspen.  Our collection really reflects functional couture, which is quintessential Aspen.  We like to take fabrics such as tulle, netting, embellishments/vintage brooches and adorn those details to a simple fleece beanie or classic shaped ski/après hat; or add rhinestones on hot yoga shorts, in order to create something fashionable but completely wearable. We have always loved designers that make a statement with bold, colorful prints and patterns, think Emilio Pucci, Diane Von Furstenberg, Missoni, and we love the eternally classy looks of Chanel.

 

hot pink

hot pink

 

What is your dream for the company?

 

With the opening of our first boutique in downtown Aspen, we feel this has really validated us as a business and as a brand.  We sell our line in our Aspen boutique, as well as via our website on a global level, and we also have a wholesale business, with yoga studios and women’s boutiques carrying various pieces of our collection.  We would love to consider opening up more stores, as well as being carried in larger, more high profile/high fashion stores.  We love our direct sales marketing approach and catering directly to the consumer.  This has always worked well for us and allows us to pursue more custom individualized sales.We strive on a daily basis to sell more product and promote our brand and what we represent; aiming to make more women feel great about how they look and inspire them to be active, healthy and fashionable.

 

The view from their store.

The view from their store.

 

How do you get the word out?

 

A great deal of our customer base comes from word of mouth.  This may seem as a crazy way to grow, seeing as we are such a small brand, but Aspen is embodies a global, transient locale, with customers who shop heidi hat and then travel the world and spread the heidi hat love, so to speak.  And, of course we have a website with e-commerce, so we generate new customers through online advertising and target marketing.  But, still, a lot of our loyal customers emerge through friends – friends who wear our product out and about and send new fans our way.  We are very lucky and gracious to have the loyal, supportive fan base that we do.

 

leggings, shorts, skirts!

leggings, shorts, skirts!

 

What is your favorite product you sell?

 

My favorite item changes, depending on my mood, the season, the weather… but for right now, I guess I have a few: For hats, our couture winter collection has been really popular and so much fun to sell, I think because of their unique extravagance but also wearable nature. I always (always) am wearing our hot shorts, whether to yoga, bed, swimming, tennis, and my favorite print is always changing, but today, I’m loving our new missoni-inspired print for hot shorts or leggings. As well as our gem-toned hot shorts (I’m loving the dark navy/rich merlot/eggplant colors: paired with the mallard bandeau top (which adds some shine and brightness to the look).

 

polka dot

polka dot

 

What makes your product different from the other fitness brands currently on the market?

 

Our collection is really unique, for one because we are hand made and therefore innately unique.  You aren’t going to walk in to your normal fitness/yoga class and see anyone else wearing the same print as you in our cropped leggings or hot shorts.  We also pride ourselves on the fit, quality, durability of what we make, so we not only feel good about what we are making but also about our environmental impact.  Our fans appreciate the attention to detail we put into both our creations and in doing what we love, and we have a mutually beneficial relationship with our heidi hat lovers.  We also only make what we ourselves want to wear.  If it doesn’t work for us, we won’t make/sell that particular item.

 

gingam

gingham

 

Do you want to stay in the legging and hat market, or move in a different direction?

 

We will always be designing to bridge the gap between fashion and function, and as we evolve, we’d love to design more tops, different dresses, various winter accessories and simply expand upon our current line and what our customers already love and appreciate about our collection.  And of course, as with any fashion designers… Shoes! Handbags! Home!  Heidi no. 5! Why not!

 

Kelly! How adorable and awesome is she? And the line, too! Check it out!

Kelly! How adorable and awesome is she? And the line, too! Check it out!

 

So, do your booty and workout a favor, and get some heidi hat leggings for yourself!

Anika Yael Natori, aka, The Josie Girl

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Me & Ewe

Once again, another friend who is uber talented, smart, beautiful, and accomplished. GEEZ, so inspiring it makes me in awe! My friend, Jennie, is truly an example of an exceptional woman; Harvard grad (not too shabby), mother of two (cutie pa tooties), blonde, beautiful, peppy, energetic, and NOW a founder of the company Me & Ewe. Damn lady. She is also married to the co-founder of OK Cupid (No Big Deal, just some website that matches up MILLIONS of people each year and creates happily-ever-afters) and has entrepreneurial blood running through her veins. Me & Ewe is a sock company — made for kids and adults to match. The idea is fresh, fun, and fabulous. Take a look! So impressed, excited, and thrilled for Jennie’s new company.

I mean, how adorable is this lady? Selling her socks old-school.

I mean, how adorable is this lady? Selling her socks old-school at a children’s library. Everything in this picture is just too cheeky cute.

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Mexican Cheese

My family loves cheese — cheddar, soft , fancy, creamy, stinky, messy, and Mexican. I know, right? Who knows about Mexican cheese? Definitely not the French.  But it is delicious and perfect for everyday eating. Our newest type of Mexican cheese is the “Oaxaca.” It’s similar in looks and flavor to queso fresca, and also has a string cheese like quality to it. Basically it is a saltier and more flavored version of string cheese, rolled up into something equivalent to a ball of yarn.

 

Softball?

Softball?

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Mushroom Torte

perfection

 

Torte / Quiche / Pie = All the same deliciousness. Especially when made by my Mama. Yep, the best cook in the world gave me a lesson on how to make tortes. Unbelievably tasty, and a home-run for any dinner / lunch / brunch dinner party. (My mom is such a pro in the kitchen that she made 8 of these tortes — all different fillings — in ONE afternoon. IF ONLY I had the charisma, talent, and energy that she has!) This torte was one of my favorites: mushroom. It is not simple, not vegan, gluten-free, or light — but it is full of flavor and a perfect addition to your plate. Center stage. This recipe was found from the Nordic Bakery Cookbook, which is amazing.

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End of Summer 2014 Playlist

I am in DISBELIEF that the summer is more than half way over. I am already fretting, panicking and mourning the fact that I will soon leave Oregon and return to NYC. I love many things about NYC (mainly, my husband), but other things, I can live without. SO NOTHING better than to motivate and think positive thoughts than with a bumping playlist. So here is my End-of-summer-2014-playlist. Enjoy!

 

Ken jamming out to his playlist (a little different than my playlist. Think OAR. On repeat. 7 times. NO JOKE).

Ken jamming out to his playlist (a little different than my playlist. Think OAR. On repeat. 7 times. NO JOKE).

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Jacobsen Salty Black Licorice

Enamored with anything Oregonian and delicious, I recently stumbled upon (in my mother’s kitchen) the most INCREDIBLE, tasty unusual, and delicious treat, made by a Local Company, Jacobsen Salt Co. A little background: my parents met and married in Stockholm, Sweden, 42 years ago. I also lived there as a 5 year old for a year. Soooo, I feel a connection to anything Swedish (add that to my long list of special connections: Oregon, Paris, hippy, etc..)  One of the many Swedish food loves is black licorice, and especially salted black licorice. It is definitely an acquired taste, but if you do like it, you LOVE it. And my mother is royally obsessed with black licorice and stocks up on it when in Scandinavia. So it was a treat for her to find her favorite candy made by a local company. Hip hip hooray!

 

Catchy

Catchy name, classy presentation.

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#JosieFragrance

Apparently I am the last one to know that a scent you put on your body is not called ‘perfume.’ Rather, it is called ‘fragrance.’ So, ladies, I am pleased to announce the ever-so-new and ever-so-fresh fragrance by Josie! Light, airy and transparent, this scent is infused with Asian pear, Sampaguita (the national flower of the Philippines) and some vanilla which makes it sweeter and fun for summer. Very fresh and every day. And it JUST came out last week!

 

The bottle

The bottle, a graphic take on life. The packaging is beautifully mismatched to achieve a statement of perfect imperfection. #truedat

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Eugene Half Marathon 2014

Screen Shot 2014-07-27 at 12.59.54 PM

 

As Ken told me at the Butte to Butte, “Going to a road race in Eugene is like attending a hedge fund conference in NYC.  Everyone feels at home.” And he is so right! Eugene, Oregon is “Track Town USA.” Most everyone is sporty and either bikes, runs, or does both. Eugene frequently hosts the Track and Field Olympic Trials (in 1972, 1976, 1980, 2008 and 2012, and will host again in 2016). Additionally, it is the birthplace of Nike, Steve Prefontaine, and the historic Hayward Field.

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Raw Chocolate Coconut Bites

I know I have a lot of haters of my healthy desserts (mainly, my husband, father, and brother…see the pattern), but THIS HEALTHY DESSERT is a must-make and must-eat. And not to be hated on. Even my father ate it and asked for more (true story). So, do me a favor and make it. I found the recipe off of my new-to-me-favorite-healthy-food-blog, Deliciously Ella. With a little bit of creative editing, here is the recipe for Raw Chocolate Coconut Bites. Yes, they are vegan. No, they are not nut-free. Yes, they are delicious. Yes, I promise.

 

Ingredients:

 

Ingredients

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Sabah Shoes

You know how it goes, you spot someone with killer shoes, so you approach them and ask them where they got them. (I am an introvert, but when it comes to wanting to know where something comes from, I make a bee line to find out the who-what-when-where-why!) So, in May, when I saw the cutest little Millennial walking uptown on Madison Avenue, I had to ask WHERE AND WHEN CAN I GET THOSE ON MY FEET? Turns out, this hip little 20 something year old works for a friend of mine, so I was instantly put in touch with the Sabah Dealer and placed my order. Look how deliciously, dreamy and comfy these shoes are. A MUST FOR EVERYONE NOW. But don’t tell too many people!

 

Shoes and their bag.

Shoes and their bag. The blueish purple is deep, colorful, neutral, versatile and practical at the same time.

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Natori Beach Must Haves!

Natori Beach Must Haves! Now that we are in the middle of summer, we are in the full swing of beach / pool / lounging. And these Natori products are essential for summer dayz. Hawt dawg.

 

Josie Sunbleached Chemise / Coverup

 

Yes, this is officially a chemise, but it also works as a coverup. Win-win! I love the ombre colors, softness of the ultra-soft jersey, and the ease of the silhouette.

 

pink coverup

pink coverup for sunny days

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Wayuu Bags

On our Paris-Versary trip in June, my mother-in-law bought a bag for my 2 year-old daughter. It is the cutest, most colorful and fun little bag for a little girl. But it made me obsessed with finding an adult version of the same bag. So, I went on a mad woman hunt to find a different store with the same grown up version. Finally, after dragging my husband from store to store, I came across a bag very similar to my daughter’s…. And I knew I had to buy it right then and there.

Neon!

Neon!

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Josie Wildflower Bralette

‘Tis the season for hot weather clothing! No one wants to wear a wire during hot summer days, so this Josie Wild Flower bralette is the perfect solution.  It’s a non-constricting bra without too much fabric, and adds a pop of color and pizzazz to hot weather layering. It is the perfect blend of sweet and spirited –delicate, whimsical, fun, and colorful!

 

Sweet bralette

Sweet bralette

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Summer 2014 Reading List

Summer is my main time to read a lot; longer days, less to do, and no TV. That said, I have been obsessed with Scandal (so horrible it’s good), surfing the internet (searching for a fall coat), and sports (Wimbledon and World Cup)… so here is my list of books to read this summer! Hope you get some inspiration from this list. Enjoy!

 

1. A Replacement Life (Boris Fishman)

 

boris

 

(Side note: Boris Fishman’s father is a doorman in our building.  The story behind the family and the book is truly inspiring, and I can’t wait to share more with you in a future post.)

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JCN’s Office

We have all seen Josie Natori (my fabulous mother-in-law)’s home here (closet) and here (bathroom) and in magazines here and here, but we have not seen her office at The Natori Company (the office within the office). So without further ado, here it is — take a look!

JCN's desk. Her office is gigantic -- the size of our apartment -- with one side "his" and one side "hers."

JCN’s desk. Her office is gigantic — the size of our apartment — with one side “his” and one side “hers.”

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