A dear old friend, Jaimee, started a new business,
Yellow Moments, and I am so happy that I had the chance to find out more. And trust me, you want to know about Jaimee, Yellow Moments, and have her name and information in your pocket for the next event you plan in NYC or the Hamptons! She is incredible — not just as a friend — but as a person, too. She is opinionated, has a strong sense of style and taste, a great negotiator, and the perfect chic curator. She always knows the right things and touches to every outfit, idea, party, event, and interaction. Read below to find out more about Jaimee and Yellow Moments.
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Tell me about Yellow Moments. How is it different than other event planners?
There are so many incredibly talented and clever planners in New York.
The reason I saw space for Yellow Moments was because I kept hearing the same things from clients. They wanted discretion. They wanted someone who knew when to go big and when not to. They wanted to create something meaningful without it feeling overdone or performative. The other thing I hear again and again in this industry is a lack of responsiveness. With Yellow Moments, you can count on us to be on it. We communicate, we follow through, and we keep things moving so our clients always feel taken care of. At the end of the day, the process should be as fun as the event. It’s a celebration from the start.
The name Yellow Moments, what is its significance and meaning?
Yellow is the color of happiness and optimism. It’s a burst of sunshine.
It’s your heart racing as you start to think about hosting a party, the butterflies as the day approaches, and never wanting the night to end.
You have been involved with ASPCA for forever planning all their events, how did this help shape your desire to create Yellow Moments?
I have directed events at the ASPCA for over 20 years and was fortunate to work on events of all sizes and scales. I was mentored by some of the best hosts, who taught me that this work is first and foremost an exercise in human relations. How to work efficiently, thoughtfully, and with care.
They taught me how important seating is. Who is next to who, where they are placed, and how that shapes the experience. I learned how to work closely with a board, how to manage different personalities, and how to layout a room.
I also learned the discipline behind it. Reviewing every piece of event collateral until it’s right, and understanding how to shape content, including video, so it supports the overall experience.
Fundraising added another layer. There’s a real strategy to it. It’s a balance, a rhythm, a dance. All of that experience ultimately led me to create Yellow Moments.
How have you found the perfect vendors?
There are so many talented, responsive, and creative people to work with. For me, it’s a continuous search. A never ending treasure hunt.
What are your top 3 crucial additions that make or break an event?
1) Staying the course.
The why is everything. If you’re planning a milestone event for someone, that person belongs at the center of every decision. It’s easy to get caught up in the possibilities, but staying anchored is what makes an event truly successful.
2) The guest list.
Bringing together the right mix of people. People who will genuinely enjoy each other. That’s what creates energy in a room.
3) The environment.
Making sure everything is aligned with the feeling you want your guests to experience. The music, the lighting, the food, the drinks. It all has to work together.
What is your favorite event to plan and why?
My favorite event is an intimate dinner party.
One of the reasons I launched Yellow Moments was because I wanted to share what I learned from so many incredible hosts. How to truly entertain.
I love producing and helping hosts create intimate, stylish dinners in their own homes. Yellow Moments is about making that feel accessible. Showing you how to set a table and create something beautiful using things you already own.
What ultimately makes a great party?
What makes a great party are the hosts having a ball. Your guests will follow your lead. Let your hair down and smile.
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Thank you, Jaimee! You are an inspiration and I cannot wait to have you help me with an event! To follow Jaimee, go to her
instagram and to contact her go
here.
