Natori Elite Lace Trim V-Neck Cami

Last week when I gave myself a self closet cleanse, I realized that all my camisoles were worn out, stained, and too long. Since I wear camisoles under my clothes all winter long to keep me warm, I went on to Natori.com to search for the perfect new camisole to replace all the tired old ones. And sure enough, I found the elite lace trim v-neck cami, so I bought one in black and one in white. This camisole is the perfect layer or pretty enough to wear alone.

 

The perfect fit as it is cropped and sits just below the waist line. The straps are adjustable.

Black and white.

The lace details.

Lace at the bottom as well.

Dart at the bust offers shaping.

Pima Cotton is a breathable, natural fabric that provides a beautiful drape.

I highly recommend these camisoles. Thank you, Natori, for always making the best fit.

Anika Yael Natori, aka, The Josie Girl

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Natori Flora Bra

The only bra I EVER wear is the Natori Feathers bra, but after reading a post on Cupcakes and Cashmere about the Natori Flora Bra,  I decided to copy her and give it a try.  And yep, I am now a convert and love the Flora bra almost as much as I love the Natori Feathers bra. Both are basically the perfect bra.

 

Innovative molded, floral lace overlays smooth cups for a seamless edge that disappears completely under clothes.”

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Natori Embolden Brief

My new favorite Natori undie is — gasp, even more than the Natori Feathers Brief — the new Embolden Brief. They are the absolute perfect pair of undies, and I am so so so so happy I discovered them. They are lacy but full coverage, flattering and different. Run to the store (or buy online) before they disappear — I stocked up on them!

 

They come in three colors: black, beige and blue. They are mainly lace, with just a little hint of fabric at the bottom.

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Natori Wish List

Yes, one would think that I would always have all the newest products from Natori, but truth is, unless I order them for myself, I don’t get them. And in order to order them, I have to browse the Natori website, which happens way less frequently than I would like. But this past week, I was able to scroll online and I found SOOOOOO many items that I want slash need! Here they are!

 

1. Shangri-La V Neck Chemise

 

All the items from the Natori Shangri-La collection are top notch quality and comfort. They are my go-to items for any gift — classic, simple, soft, and flattering. This new silhouette seems great for the transition to Fall. I can’t wait to get one of these!

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Currently Loving June 2021

WHAT THE — here we are half way through 2021. I have no idea how that happened, but it has been a wild ride! Right now, this is what I am loving! And please share with me what you are loving as I so love to hear any and all!

 

1. Coast by Augustine

 

Indie band (from Brooklyn) Augustine’s song, Coast, is so peppy and fun. It puts everyone in a good mood, and EVERYONE will love this song. Listen!

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Isola Rosa Perfume

Over the past 5 plus years, I have never strayed from my signature scent 11:11. I wear it everyday, allday, and actually don’t smell if because it is truly just a part of me. I leave them splattered all over the house so I just can pick it up, and use it whenever I want. I know — totally obsessed. But recently, I came across a new scent and I couldn’t stop thinking about it. So here we are, really loving this new perfume, Isola Rosa.

 

Chic bottle. The friend who I smelled it on told me to get it quickly as each shipment sells out fast. And sure enough, when I went to the store, they had one left. They said they can NOT keep it in stock and even the company sells out of it on their website.

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Bliss Perfection One Size Boy Short

In my quest for the perfect pair of underwear (because I will never not get over the fact that Feathers Boyshorts are no longer being made and sold), I found my new favorite pair: Bliss Perfection One Size Boy Short.

 

A normal brief, but with a beautiful Natori-esque piece of lace at the top. Just this simple touch adds something beautiful to your normal pair of every day undies.

 

At first I was a little skeptical how a pair of undies could be one size fit all, but to my surprise, they not only fit perfectly, but felt good! These boy shorts offer full back coverage and the lace wrist creates a dig free fit.

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Natur Shampoo and Conditioner Bars

A dear friend recently launched Natur Shampoo and Conditioner Bars. These bars are non toxic, super luxe, high performing hair care in a bar format. This means that there is no plastic, less waste, no preservatives, no chemicals, a more minimalist shower experience and a healthier way to wash your hair. I am not just saying I love these products because I want to support a friend (which of course, I want to in ADDITION), but these shampoo and conditioner bars are really transformative and top notch. They will change your shower, your hair, and your approach to plastic.

 

Simple and chic boxes.

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Currently Loving March 2021

This hasn’t necessarily been the easiest month of my life: stitches, emergency room trips, COVID, isolation, cold weather temperatures, and the winter blues. But, I think I see the other side of all of this (a huge improvement from a week ago), and here is what I am currently loving this month.

 

1. Promising Young Lady

 

A twisted thriller. Uncomfortable and hard to watch, but loved it nonetheless.

 

2. Ted Lasso

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You Are Loved Bracelets

In one of my online middle of the night scrolls, I discovered You are Loved — a Swiss designer creating fun, easy, and beautiful bracelets. I love them so much and now they are my go-to-present and just ordered a slew more to put in my gift closet (I always like having gifts on hand). They are the perfect addition to any outfit as they are bright and cheery.

 

Three beads on fabric. So simple, yet genius.

Cute packaging.

How they arrive.

I love all the little touches.

On my wrist.

With my watch.

 

To buy, go here. To follow on social media, go here. I love them because they are simple, inexpensive, but add some fun and flair to any look. Happy Monday!

Anika Yael Natori, aka, The Josie Girl

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Currently Loving February 2021

February is a bizarre month — it is the shortest, feels the longest, yet is gone before I know it. So here is what I am loving this month (before it is March — hip hip hooray, Spring, we cannot wait!)

 

1. In & Of Itself

 

Identity is an illusion. I don’t want to say much because it is best to go in to this movie / documentary / performance blind. It is absolutely incredible, 100% worth watching, and afterwards, read this and this. Available on hulu. Powerful.

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Current Beauty Favorites

Remember last week when I mentioned my dear friend who is ALWAYS in the know of beauty and skincare products? Well she amazingly offered to write up her CURRENT beauty favorites! I am so so so excited to share them with you — and thank you so much, Alicia! May we all have your incredible glowing skin, chic taste in everything, and style — you are one of a kind — love you oh so much!

 

1. Hermes Lipstick

 

Hermes lipstick- love it! I am more of a matte lipstick person so I love all the matte ones. Love the colors, great pinks and number 11 is the best natural color. Love the texture, design, and fragrance. They do everything so perfectly!

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Augustinus Bader Skin Care Products

I first heard about Augustinus Bader skin care products from a dear friend that knows EVERYTHING about skincare. Anything she ever recommends, I always have to try out, because she is the queen of beauty. The moment I tried it, I was hooked. I am a devoted Augustinus Bader fan and will forever use their “the cream” on my face. Since I started using their face moisturizer (for over 3 years), they have since come out with many more products. Each of them are as good as the next. I am a huge fan of their new lip balm (feels like satin for your lips) and their body cream (heaven — it’s expensive, so I rotate with GOOPgenes butter).

 

My favorite trio: body cream, the cream, and lip balm. Luxuriously hydrating and effective.

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Royal Native Sweatpant Overalls

I am a huge supporter and lover of anything and everything Royal Native. I have several pairs of their fun African print overalls, pants, shorts, and even a jacket. In the Spring and Summer, I almost exclusively wear Royal Native as it is just so easy, comfortable, colorful and happy. So when they came out with Sweatpant overalls, I knew I needed a pair. They scream 2021 — an elevated, more sophisticated version of 2020, but still 2020. Still sweatpants, but make them fashion.

 

Hillary, of Royal Native, sporting them in green. (and isn’t she the cutest?)

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Shearling Slippers

The best gift to myself this holiday season was a pair of Jenni Kayne Shearling Slippers. Although I am madly in LOVE with my Natori cheetah slippers I posted last month, they are more for warm and hot evenings, rather than cold winter nights. So when walking up Madison Avenue en route to my daughter’s school in December, I couldn’t help but pop in to the Jenni Kayne store and buy these luxurious and cozy slippers. Yes, they are an investment, but I have lived in them since I bought them — so they are worth the splurge if you count cost per wear. They are like walking on a cloud — warm, fuzzy, and soft.

 

Couldn’t help but include the slippers with a picture of Stevie! Both so cuddly and cute!

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Winter Running Gear

It is that time of the year where it is cold, dreary, and rainy or snowy or cloudy. Yet, despite the weather, as a runner, I am outside no matter what. Many people ask what I wear when I run in the cold weather, so here are my top gear choices for Winter Running!

 

This is me after my long run (15 miles) when it was 28 degrees out. I would rather sweat a lot than be cold, so yes, I overdressed and LOOK AT MY SWEAT. It felt so good. The sweat is my whole shirt — even in the cold!

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Natori Esteem Full Brief

Yes, I am writing about undies that are basically like the ones from Bridget Jones Diary, but full briefs are having a comeback! And these ones are aaaaaaahhhhhhhmazing. Truth be told, I wouldn’t have tried them had it not been recommended to me by a friend who is a stylist — and she told me that out of all the undies she has tried, these are the best out there right now! Since I trust all her style advice, I got these, and they do not disappoint.

 

YES, Bridget Jones! Thank you!!!

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Made Worn Tees

I recently discovered Made Worn tees and now I CANNOT STOP. Yes, they are expensive, yes you can find them in every store around the country — but for good reason. These tees are TO DIE FOR. Created by Blain Halvorson, this clothing line creates the most perfectly weathered, faded, and vintage look you have all been dying to wear (I know I have). It’s like discovering a vintage shirt in a store, except for it’s not vintage! And it’s even a better fit and look. I honestly can’t get enough — and these are perfect gifts for your music loving family and friends.

 

My new uniform — a fun tee shirt, cardigan, and jeans. Comfortable but easy and a little bit stylish.

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Woodley + Lowe

I am excited to share with you a conversation with friends that recently started a new direct-to-consumer-retail company, Woodley + Lowe. It is a loungewear fashion company directed for the younger generation that is smart, interesting, as well as comfy, cozy, and fashionable. It is just the beginning! Check out the questions and answers with the founders and check out Woodley + Lowe!

 

Who is your target customer? Who are they? Where do they live? What do they like to do?

 

Basic but not so basic.

 

This question turned out to be harder to answer than you might expect.  I know, from a business and marketing perspective, having a very specific image of your “target customer” is important, but so much of what our brand is about is accepting that our fans don’t fit just one “type”.  She might be athletic, she might be artsy, she might be social, she might be shy—she might even be all of the above.  (We even recognize that, while we use the she/her pronouns, we would love to see non-binary or cis-male fans in our clothes as well!). That said, generally speaking, she’s high school or college aged, passionate, authentic, and connected to her community.  She’s tired of having to choose between inexpensive fast-fashion that doesn’t last and popular women’s brands that are too expensive or don’t quite fit her style.  She’s looking for a brand that speaks specifically to her, and not her mom or her younger sister.

 

What makes you different / sets you apart from competitors?

Size chart. Looks like a complex scientific graph.

 

 

Our biggest differentiator is our approach to size.  We were frustrated with the “one size fits all” approach and message of other brands, and we wanted to create something that addressed more sizes and shapes.  Especially for teen girls, who are growing in all different ways and rates, we wanted to create a brand that everyone in a friend group could wear.  Having more sizes presented a challenge from a cost and logistics perspective, but it was really important to us.  We currently cover sizes from about 12/14 kids’ to size 10 women’s.  Our A-B-C-D-E system (and pants come in 2 lengths for each size) gives us the ability to add where we see demand—which brings me to our other differentiator….

 

We are all about listening to our fans and delivering what they want and need.  We want them to collaborate and co-create with us.  That’s why we’ve incorporated a lot of space on our website for photos of real girls in our clothes.  We love to see how they style them—everyone has a different take.  We also love to poll our followers on Instagram about new colors and designs they want to see.  It’s a win-win: they get to be involved in what we deliver, and we build an enthusiastic fan base.

 

What are your key items and what makes them special?

Current selection of items.

 

We wanted to launch with a really tight assortment—we’ll have 12 different styles to start—so picking one favorite is hard!  The key driver of our brand are the comfortable fabrics we selected across all pieces.  We feel really good about our Sweats category.  We began developing it even before that’s what everyone was living in.  Our Cozy Cloud Fleece, which is the base for all of it, is the softest blend of cotton, rayon, and recycled poly.  It literally feels like wearing a cloud (but warmer and dryer.) Once you put on our Comfy Crush Hoodie and Dream Joggers, you won’t want to take them off.

 

But we wanted to be more than just another Sweats brand.  We’re also really excited about our Elevated Essentials.  We used the same comfort-driven approach to create a few pieces for when you need something a little nicer than the just-off-the-couch look.  For example, we have a ruffled mini skirt and cropped rugby made from a soft and smooth modal fleece.  One of our Ambassadors joked “I could sleep in this and save time in the morning before school!”  Lastly, we’re rounding out our collection of essentials with a few Base Body Wear pieces: a bralette, a cami with built-in shelf bra, and, of course, some leggings.  Once again, we went for the comfort approach, so our fabric is not too tech-y, but equally wearable all day in class or out for a run.

 

Color palette — what’s the background on it and how did you decide?

Soft, pastel color palette.

 

Our color palette came about by polling our fans.  We found that what they really wanted were clothes in colors that they loved and make them feel good, and not necessarily tied to seasons.  So our launch collection is heavy on pastels, even though we knew we were launching for fall, because that’s what everyone was gravitating to.  Then we added some more neutral colors to help ground it—olive, vanilla, and our marine blue (which is like denim), and threw in orchid as a pop color.  We’re excited to get more active with our community in getting their feedback on colors, through our Instagram account and on Pinterest as well.

What is the meaning of your name? And how you started.

Logo

 

Just like much of our other decision making, our name came about through polls.  Before we even launched Woodley + Lowe, we set up an Instagram group of about 150 high school girls (mostly in NY, but some across the country), to help us with branding and other initial design decisions.  We brainstormed a number of different words and names that reminded us of high school/college (for example, Woodley is the road that my high school is on in Washington, DC), and then we polled our Instagram group.  Turns out they loved the idea of pairing two names together, and we did too.  It’s come to represent to us, as a brand, the yin and yang of everyone’s personality—sometimes you’re playful, sometimes you’re serious; some days you might want to dress up and go out with your friends, and other days you just want to sit in bed and watch Netflix.

 

What’s next with your collection? What can we see in the future?

What’s to come

 

We’re already well into development of our Spring drops.  Even though our pieces are meant to be worn year round, we know it’s important to infuse some newness. We’ll definitely carry over what we expect to be the most popular styles, and add some fun colors.  We’re also excited about some more summery pieces that have a kind of retro-summer-camp vibe. Mainly, we’re just excited to continue growing our collection of comfortable essentials to endlessly mix & match with each other or your other favorite pieces.

 

Where are the clothes created and made?

Fashion.

All our clothes are designed in NY and hand made in LA.  To be honest, being new to the fashion industry, I never really stopped to think about what really went into that.  Now I realize, when I see something cut a little off, or a label that’s not quite centered, I think about the fact that there was a real person cutting this fabric and sitting down to a sewing machine, and I find that really endearing.  It also helped me understand the prices that many good fashion brands charge, as it forced me to think about the fact that someone who is skilled at this craft took time to hand make what I’m wearing, and that person’s time and skill is worth something.

 

Ambassadors — tell me about them!

 

Ambassadors

 

We took a different marketing approach than most other direct-to-consumer start ups, who seemed to turn on a website with cool branding and then pour a bunch of money into Facebook and Instagram ads and watch people come to their site.  But we think the Gen Z consumer is savvier, and most of their purchase decisions come from “what are my friends wearing.”  So we decided to create an Ambassador program—real girls, not paid influencers—to sing our praises to their friends.  Ambassadors can apply through our website, and they’ll be emailed a few questions to answer about themselves.  We accept anyone who’s interested, as long as they’re 14 and older.  (If we get to a point where, logistically, we can’t handle the numbers, we may institute a waiting list, but everyone will eventually be accepted!) In exchange, they get a discount code and other perks, and we ask them to refer friends to shop and send us pictures for our website and social media.  So far we’ve loved getting to know this enthusiastic group!

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Thank you, Woodley + Lowe! I am inspired by female entrepreneurs that have a mission and accomplish what they set out to do! I can’t wait to get my hands on one of your hoodies!

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Fashionable Disposable Masks

I am all over the place with masks — some months I love cloth masks and some months, disposable masks. Current state — I am all about disposable masks. Maybe it is because in NYC, we are constantly wearing masks 24-7, so I want something I can wear and then never see it again…but I don’t love the basic blue disposable masks because they are *TOO* basic. So when a friend introduced me to al-shield disposable masks, it was the perfect combination. They are perfect – a little bit of fashion, but disposable. I don’t feel bad if I lose them (which happens way too often) and I can stuff them in many different pockets and jackets so I never am left without one.

 

Dots and flowers — how cute and fun are they?

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