DRUM ROLLLLLLLLLLL…….my hubba hubba husband is now El Capitan of The Natori Company (also know as President). For some readers, you might think OBVI, he is the son, so of course, he is President. But that is not the case. Ken never thought he was going to work for his mother and set out to make a name for himself. He was a TV and radio broadcaster at Bloomberg for 5 years (Ken Natori, What’s the story?), then went to Stanford Business School (near-perfect GMAT scores), worked at Lehman Brothers for several years (left before the crash), and then joined the family business in 2007. I am proud of my husband for working hard, committing to what he believes in, being a diligent and thoughtful worker, and at the same time as being the smartest person I have ever met (other than my brother and father — they all tie for first place). So now, a new era of new life for the Natori business, and I am proud and in awe of my husband’s dedication, drive, and talents. So to celebrate, I got him this plate (this is not a joke).
YUP, “You are special today” BEST GIFT EVER.
Before I get to the post today (and be sure to read to the bottom for a special treat), I want to share three links. First, I am so proud of my beloved hometown Eugene, Oregon for making it into New York Magazine as a weekend escape. To read all about my hometown, go here. And for you loyal readers (a million thank yous!), I am sure you recognize a lot of the places from previous blog posts (Voodoo doughnuts, Spencer’s Butte, and King Estate). Secondly, here is a great article for New Yorkers currently dealing with the crazy-traffic-grouchy-tourist-filled-city! Read it here. Thirdly, this Josie Robe was mentioned as a perfect gift in Kylie Jenner’s blog (who knew) so read about it here! And now, a great last minute gift: this Josie sleepshirt!
How fun is the print? Colorful, vibrant, trippy, and oh-so-fun.
Before I talk about my new robe obsession, I have to discuss something that makes me so happy; Gwen Stefani and Blake Shelton dating. YUP, I know, totally pathetic and oh-so-weird, but I am a huge fan of The Voice. And I kinda feel like I did watching Andre Agassi and Steffi Graf when they were together – same type of butterflies and happiness. Gwen and Blake are just too cute, and oh so fun. So watch this. I promise you that you will laugh and smile.
Gwen and Blake. My pals.
Super early in the morning, I tend to browse the Natori website, searching for the next addition to my ever-growing collection of Natori goodies. So when I came across Natori’s new Pure Allure Brief in its + Support collection, I immediately clicked-clicked-clicked (YUP, this homegirl loves granny panties!). While I’ve always been a fan of big undies (Feathers Undies and Bliss Undies), reading “+” and “support” made me a tad bit skeptical. But low and behold, the undies blew me away and immediately became my new favorite pair of undies EVER.
When you have a round tush like this (front and center), you need some “support.” #PolishTush #Badankadank. And yes, in this picture, I am sporting the Pure Allure Panties (and no panty lines!)
Ever since the Natori Feathers Bra came out, it has been the *only* bra that I wear. I own a bzillion bras (but of course) and they are all the Feathers Bra (see my love of the Feathers line here and here). HANDS DOWN MY FAVORITE BRA — no competition whatsoever! In the past year, Natori came out with another Feathers Bra, the Feathers T-Back Bra….for whatever reason, I never bought (correction, ordered) it. Unnntillllllll, this weekend, when Sarah Jessica Parker, aka SJP posted herself wearing it. YUP, now, I need one STAT.
It is actually a video of SJP getting zipped up to make a personal appearance at Bloomingdales, and her bra that is shown is the Natori Feathers T-Back!
With New York Fashion Week in full swing, I was delighted to attend the Spring 2016 Josie Natori Fashion presentation yesterday. It was a striking, beautiful, breathtaking and unique experience. And as always, I am incredibly proud of and impressed by my talented mother-in-law and her whole design team. BRAVO for a fabulous production. And BRAVO to the team for making the FRONT COVER of Women’s Wear Daily this morning!!! Read the glowing review here.
A new fragrance! You’ll remember the Josie by Natori fragrance launched last summer… well, a new limited edition updated flanker is out and it is the PERFECT scent for late summer/early fall — white floral, citrus, floral, musky, amber, and woody! Josie by Natori Exotic Petals (even the name smells good!).
Even the box is beautiful! Cool side note: the print matches some Josie fashion pieces like this and this. Love!
Summer uniform: elastic wear shorts! More precisely, Josie Patch Isles Shorts. Soft woven… drawstring… the fabric is extremely soft, comfortable to slip on, and light for summer days and nights.
New pajama alert! Love these spring, light cotton pajamas (100% cotton). They are lightweight printed cotton voile with a drawstring waist and uber comfortable. Plus, the cherry blossoms are festive, floral, and summery. Hello flowers, goodbye snow!
This photo is not staged. Taken yesterday morning pre-coffee.
It has been over ten months since the Natori retail store opened its doors in Nolita (253 Elizabeth Street, between Houston and Prince)! The store looks amazing and I wanted to share the new windows and merchandise. Since Spring is now here (April showers bring May flowers), head downtown, wander around the streets, eat a pizza and buy a bra and a dress. Enjoy the pics and see details of an awesome *giveaway* at the end of the post!
Entertainment outside of the boutique last Friday. YEP, this dude played for two hours outside of the store! My hubby! Keeping up the momentum from this.
Readers- First off, thanks so much for your support / comments / emails after my post on Monday. It was a much more personal and vulnerable post than normal. Although I am a still uncomfortable about being so exposed on the internets (why hello fertility treatments), I am glad I went out on a limb. And all your support and feedback makes it all worth it… On to today’s post!
My favorite go-to pajama (other than a tee shirt and undies) is a classic sleepshirt. And now, Natori has created the best sleepshirt of them all. White, crisp, cotton with embroidery! I brought it with us on spring break vacation last week, but instead of sleeping in it, I used it as a beach cover up! Multifunctional, beautiful, and comfortable!
The look. And don’t mind the background — can it be any more beautiful? DAMN I was a lucky girl….
On Wednesday, I featured the Natori Office showroom and sales/administrative floor. Now, a tour of the Design Floor! Where the the magic happens and art comes to life. Take a look!
Rack of samples
On this blog, we have had the privilege of seeing some aspects of my mother-in-law (Josie Natori)’s home; her (sick and drool-worthy OMG I NEED IT NOW) closet and the (incredible, chic, and original) silver bathroom in herapartment. And now, we have the opportunity to take a sneak-peek look at the Natori Office in NYC (I highlighted my mother in law’s office here — the office within the office). Come take a tour of where the magic at Natori happens! First stop: 18th Floor (come back Friday for more on the 19th Floor).
Once you exit the elevator, you see “Natori” written across the wall. Most impressed = Cruzzie. N A T O R I.
On a freezing (think 20 degrees and windy) but beautiful day, the Josie Natori Fall 2015 Ready-to-Wear show took place at the DiMenna Center in Midtown Manhattan yesterday. And as always, the collection was incredible — details, embroidery, intricacy, the works. A well put together collection of looks inspired by Istanbul; where East meets West. Once again, huge congratulations to the whole Natori team, and my creative Mother-In-Law!
Yes, my 2.5 year old daughter got her own personal invitation to a fashion show. However, this time around, she did not join us, as in September, she stood on one leg, while my son sat on the other (not that fun for me).
Maybe it is from the extensive NYC Kindergarten interview / application process this past Fall, but for whatever reason, I became obsessed with finding the right pencil skirt. Nothing screams more “conservative” and “boring” and “grown up” than a classic pencil skirt, and yet…….I needed to have one! I scoured the internet for a hip looking skirt, to find that the best one was sitting right in front of me. Yep, a pencil skirt from Josie Natori. And I must say, that it is by far, the most perfect pencil skirt I have ever owned (yes, I only own one, but this is hands down a gold medal winner). I could have saved countless hours and just purchased with one single click. So ladies, you owe me! If you, too, want a great basic in your closet (that is actually FAR from boring, and grown up), then simply go here. And tada, all done. You are set! AND BOLD CAPITAL LETTERS PLUS DRUMROLL…it is on sale! And will not last long….so hit it up PRONTO.
Apologies for the selfie, but it’s worth it to show the beauty of this skirt!
As followers of the company know, Natori opened a retail store in June, its first boutique in Manhattan! Located in Nolita on 253 Elizabeth Street (between Houston and Prince), the store changes themes every couple of months. So I popped down earlier this week to see the current installation focusing on Ready-to-Wear. Take a look at the pictures and make sure to check it out when in NYC!
253 Elizabeth Street
Everyone is doing it, so just do it, too! (peer pressure!) The Natori Company is launching a social media effort called #NatoriNights. And it is exactly what you think, a display of one’s nighttime routine (hopefully in Natori pajamas!) So, you too should post (via instagram / facebook / twitter / blog / whatever) your #NatoriNights. Here is my (super glamorous) nighttime routine. I want to hear how you all wind down each night, and celebrate the end of your day. Do share.
Night with Natori! The best type of nights. Nudge nudge, wink wink.
On the first day of Fashion week, Josie Natori presented her beautiful SS 2015 Ready-To-Wear collection with high praise! Summery, colorful, classic, and chic ensembles slithered through the floors at The DiMenna Center. All the looks were breath-taking, elegant, and wearable. Like always, I can’t wait to get my hands on the luxurious clothes. Huge congratulations to mom and the entire design team!
As the Josie Girl, I am so excited to about the recent launch of Josie Bedding! Natori has done its own bedding for the past several years, but now it is Josie‘s turn to shine. And it is sooooo coooool and soooooo fun! Boho! Bold! Bright! Color! Comfort! Divine!
Notice something different? To learn more about this bedding and to shop available pieces click the + symbol embedded in my pictures thanks to Shopping Cart Technologies. See this exciting new technology for influencers in action on The Publishers Website.
Apparently I am the last one to know that a scent you put on your body is not called ‘perfume.’ Rather, it is called ‘fragrance.’ So, ladies, I am pleased to announce the ever-so-new and ever-so-fresh fragrance by Josie! Light, airy and transparent, this scent is infused with Asian pear, Sampaguita (the national flower of the Philippines) and some vanilla which makes it sweeter and fun for summer. Very fresh and every day. And it JUST came out last week!
The bottle, a graphic take on life. The packaging is beautifully mismatched to achieve a statement of perfect imperfection. #truedat
Natori Beach Must Haves! Now that we are in the middle of summer, we are in the full swing of beach / pool / lounging. And these Natori products are essential for summer dayz. Hawt dawg.
Josie Sunbleached Chemise / Coverup
Yes, this is officially a chemise, but it also works as a coverup. Win-win! I love the ombre colors, softness of the ultra-soft jersey, and the ease of the silhouette.
pink coverup for sunny days
‘Tis the season for hot weather clothing! No one wants to wear a wire during hot summer days, so this Josie Wild Flower bralette is the perfect solution. It’s a non-constricting bra without too much fabric, and adds a pop of color and pizzazz to hot weather layering. It is the perfect blend of sweet and spirited –delicate, whimsical, fun, and colorful!
We have all seen Josie Natori (my fabulous mother-in-law)’s home here (closet) and here (bathroom) and in magazines here and here, but we have not seen her office at The Natori Company (the office within the office). So without further ado, here it is — take a look!
JCN’s desk. Her office is gigantic — the size of our apartment — with one side “his” and one side “hers.”
Mother’s Day is around the corner….literally, 6 days away! So time to get online, double click, and get yo mama some Natori gear! And this year, there is so much goodness at Natori that it is hard to dwindle down a selection. Everything at Natori is on fire right now. Seriously, you could go to www.natori.com, close your eyes, randomly start clicking on items and voila, you would have the perfect gift for your mother. All of the items are beautiful, luxurious, stylish, comfortable, and must have. But since that is not reality, here is my MOTHER’S DAY GIFT GUIDE. Enjoy, and special treat: you get 20% off orders of $250 or more with the code LOVEMOM2014 at checkout (through May 11th)!
Happy Mother’s day!