Men’s Fashion: Bonobos

Happy early Fashion Week!  The Josie Natori Fall ’15 show is at 10 AM this morning.  I’ll be recapping tomorrow, but check out Natori’s Instagram, Facebook, and Twitter for coverage all day.  Bonne chance!  On to today’s post….


Even though my husband is the son of a fashion designer, his wardrobe was far from fashionable when I first met him. Think oversized shirts, boxy suits, pleated shorts, and even worse…. baggy pants. I don’t like taking credit for much, but I definitely have had a positive influence on his wardrobe, with the biggest difference being that Ken now wears clothes that fit. You gotta love a man in some tight fitting pants!  Ken has improved his wardrobe with a number of different brands.  I did a post a few years ago on shirts, and the latest evolution has been casual pants from Bonobos.


Bonobos Guideshop

The Bonobo’s Guideshop, 45 W 25th Street, 5th Floor

Bonobos was founded in 2007 at Stanford Business School by housemates Brian Spaly and Andy Dunn.  Ken was class of 2005, and since you can count the number of Stanford grads in fashion on one hand, Ken has gotten to know both of them.  While Andy now runs the company, Brian has moved on to do other amazing things – such as launching men’s styling service Trunk Club which he recently sold to Nordstrom (which also happens to be a  minority investor in Bonobos).  The circle of life!


Bonobos cords. Josie Girl Blog.

Great looking cords. Unfortunately these were mostly out of stock in Ken’s size when we went to the guideshop in early January. We’ll have to wait until this Fall to stock up.


Bonobos was really built on a few tenets.  Great fitting pants.  Innovation.  And awesome customer service.  While the company has moved into other categories, including golf, shirts, and even suits, pants are what put it on the map.



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The washed chino. Ken got 4 pairs. He got 30X30 (which can be hard to find). Usually, Ken has to take pants in to be tailored, but not these. Easy shopping.


Bonobos started out online only, but it has since built a number of guideshops around the country.  While the shops aren’t stocked with product (the associates place orders online for you), visiting a shop helps ensure you get the perfect fitting clothes, which is really what the experience is all about.


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Our super-helpful sales associate Cody

Before: a pic from 2007. I think I could fit in Ken's pant leg with him. FYI- this is right after we got our marriage certificate!

BEFORE: a pic from 2007. I think I could fit in Ken’s pant leg with him. FYI- this is right after we got our marriage certificate! (We both look so young! TEAR!)

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AFTER: Look at how well they fit! Ken’s new Bonobos pants. Love this blue color too. (I just want to pinch someone!)

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AFTER: side view

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His new pants. Our one complaint is that a number of the cooler colors were out of stock in his size. We did shop in early January, which was not ideal timing.

Ken in his new Bonobos

In action. Ken making a presentation in his new duds.

Ken on HSN recently in his Bonobos shirt! (Suit: not Bonobos)

Ken on HSN recently in his Bonobos shirt! (Suit: not Bonobos) And apparently, Ken likes that hand position — see the picture above.


Bonobos now has guideshops all over the country, and you can always shop as well with free shipping and free returns.  If you want your guy to wear better fitting clothes (especially pants), give them a shot!

Anika Yael Natori, aka, The Josie Girl

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  1. I love all of the color options and prints that they offer.. definitely need to bring a certain someone here whose dress pants closely resemble Ken’s from 2007.

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