Men’s Fashion- Johnnie-O

Josie Girls! Those of you with men in your lives know one thing: for the most part, men are pretty terrible dressers.  Sure, there are some men out there who are fashionable, but for the most part, men need a lot of help with their wardrobes.  You can’t blame them: women are more likely to shop and follow fashion, and men are more likely to watch football.  That’s just the way it is.  But that doesn’t change the fact that men need help, and women who date men who need help also need help getting their men help.  I think that made sense!

So every now and then, this Josie girl will provide ideas on how you can get the man (or men) in your life a little more fashionable.

One area where I think men can use a lot of help is the polo shirt.  In theory, it can look good, but every time I see a Ralph Lauren or Lacoste polo shirt, I look the other way. TOTALLY boring, overly preppy, and way too common. SNORE!

My favorite men’s polo shirt is by Johnnie-O, a relatively new L.A.-based clothing company that specializes in “West Coast Prep” (and if you have been reading, you know I bleed Best Coast!)


Yes, it's a polo shirt, and yes, it's still preppy. But it's definitely got its own feel, and slightly hipster flair.

Johnnie-O was founded by John O’Donnell, the brother of actor Chris O’Donnell. His vision is to build a brand that mixes West Coast style with an East Coast feel, and for the most part, I think the company has done a great job.

The above signature 4-button polo ain’t cheap ($65), but it is cheaper than the Ralph Lauren ($85) and Lacoste ($89 full price) equivalents.  And it is more unique (unless you are Ken, and have 8 of these shirts, and wear them all of the time.)

Ken rocking a Johnnie-O shirt this summer. And if you are like me and just did a double-take at this picture, um yep, looks like Mr. Cruz is naked.....or partially so. HI TUSH!

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