Scandinavians always do EVERYTHING right — not only are the most beautiful people, but they create a standard and quality of products that outdo any other region in the world. So when I found out about Amundsen Sports, a Norwegian outdoor apparel company, I knew that I would love it. And yes, it also helped that one of my closest friends is Norwegian with the chicest taste and style who is even more outdoorsy and adventuresome than I am, is the one who told me about this company. It didn’t take much and now I am sold — obsessed with my newest Amundsen shorts (to start with) for all my outdoor summer plans.
Pop up in Soho! GO, RUN, LOOK, TRY ON!
