I love backpacks. Good ‘ol fashion bags that you throw over your shoulders. They admittedly aren’t the most stylish accessories in the world (especially in New York), but I have found a style that I love: the Fjallraven backpack. I might be in leggings and flats (versus cargo pants and hiking boots) with a backpack on, but I don’t really look that dorky. I just look European, which in my book is super cool and hip.
You always know that something is truly cool (and on its way to being totally mainstream) when it is sold at J. Crew — it is like the entry way into mainstream America. And what do you know? Fjallraven backpacks are now sold at J. Crew — so this is not top secret. It USED to be a secret, and now, it is in between a hidden gem and an overseen trend.
Regardless if it is a trend or not, these backpacks are great. It is like the Birkin of backpacks. Rustic, simple, basic, and classic characteristics make these bags perfect for kids, tourists, adults, and professionals. Fjallraven (“arctic fox” in Swedish) debuted 50 years ago in Sweden (isn’t everything about Scandinavian design absolutely perfect?), and their bags can be used from toddler-hood to adulthood.
Fjällräven‘s backpacks do not follow fleeting trends, but rather stand for durability year in and year out. They are known to last a lifetime and withhold in any type of temperature, climate, or wear and tear. I hope that mine lasts for 50 more years!
I am in love with my backpack and use it for lugging my math books around town, as well as for baby-gear. It is the perfect diaper bag. I kind of want a second one in a different color….suggestions on a second color? Happy toting!