Contributing editor day at the JGB. Take it away, Ali!
Did you know that perfume was originally used by ancient civilizations for communicating with the gods? Yosh Han knows that and countless other elements about the therapeutic properties of essential oils and aromatherapy, or trans-aromation as she calls it. I believe she was born to be a perfumer– even the Chinese character for Yosh means “fragrant”. How cool is that!?
Yosh is my dear friend and is truly an enlivened artist. Always traveling the globe offering scented aura readings and sharing her full wardrobe of perfumes with those she encounters, she is a rare blend of wildly successful entrepreneur and feminine, passionate soul centered visionary. Every time we are together the conversation takes us on a ride that stirs my soul and creativity.
Yosh Han began her career as an apprentice to a perfumer in Aspen, Colorado where she learned to identify and combine essential oils and perfume essences. Today, inspired by all things that evoke emotion and memories, she combines the art of perfumery with the science of aromachology.
She founded her company Eau De Yosh in 2002 by developing a strong clientele who wanted their own signature perfumes. Yosh calls upon her deep and abiding connection to flowers and herbs instilled by her mother, a trained master of Ikebana, the art of Japanese flower arranging and a disciple of herbal medicine to fragrances that stir the senses, fascinate the mind and enchant the soul. Yosh integrates her spiritual connection with her aromatic artistry and teaches others about vibrational perfumery, edible essences and aromatic attunements—fragrant meditations.
Based on moods, personalities and intuition, each fragrance is crafted using the finest ingredients from all over the world, then assigned a numerical value that corresponds to the fragrance family and resonates with principles of Chakra energy and numerology. Tell me how many perfumers you know who offer scented aura readings at Barneys? I know of only 1!
I love the Evanescent Collection, and always refer to the fragrance chart when I’m choosing which scent to wear. Depending on the energy I am feeling or want to feel, I go with a scent that will either match that or evoke something else. I used to be obsessed with Stargazer and Ginger Ciao. These days I still LOVE Ginger Ciao (you can’t not love it), but I often gravitate towards Omniscent and U4EAHH! and LOVE them like crazy.
Yosh is a jetsetter and will likely be landing in your neck of the woods sometime soon. Pay attention to her Facebook updates for the latest on her travels and events. Eau De Yosh is sold at special shops in the US, including Barneys, LuckyScent, B-Glowing and a wonderful boutique spa called Purevana (where you can also experience the best facial ever from Darcie), and worldwide too! Check out Eau De Yosh’s list of global retailers and get ready to have your scented adventure. There are no chemicals to alter the original essence- just pure trans-aromation and delight. Enjoy!
Ali Berlin, The Josie Girl’s Contributing Editor