I spent the past week with my teenage nephew and niece, and not only do I love the time together because I adore them, but I also love that they introduce me to what is hip / new / relevant in their life. Currently, what is hot in their social circle for social media is not instagram or tiktok, but rather BeReal (and Snapchat). I had never heard of BeReal so it was fascinating to learn more about it.
BeReal sends you a notification at different times each day and asks you to photograph in front and back of you in the 2 minute time limit. There is no way to track the number of friends you have and there are no “likes.”
BeReal is a French social media app that was released in 2020. After a couple of years of relative obscurity, it eventually gained popularity rapidly in mid-2022. More specifically, BeReal is a photo-sharing app that allows users to post one photo per day in real time.
An example of my BeReal. I was sitting at the pool with the kids — and it took a shot of what is in front and what I looked like.
You can look at both as the main photograph.
Currently, I have two friends (one is the sister of my ex boyfriend who is married to Amy Schumer, and one is my niece — my nephew does not want to be friends with me on this app….). So it is obviously not yet popular with my age group….
Another example….And it is important to note that you can only see other people’s daily BeReals if you post one that day yourself, and previous ones disappear from the feed.
Who knows if it will take off as a huge mainstream social media app, but I appreciate the authenticity and realness, and how it is different and unique…..To read more about BeReal, go here and here and here.