Everyone is doing it, so just do it, too! (peer pressure!) The Natori Company is launching a social media effort called #NatoriNights. And it is exactly what you think, a display of one’s nighttime routine (hopefully in Natori pajamas!) So, you too should post (via instagram / facebook / twitter / blog / whatever) your #NatoriNights. Here is my (super glamorous) nighttime routine. I want to hear how you all wind down each night, and celebrate the end of your day. Do share.