Just like Miranda Kerr (because, I am JUST SO like Miranda Kerr- ha ha), my newest jean obsession is Frame Denim.
FRAME was founded in 2012 by Jens Grede and Erik Torstensson, both London-based Swedes (love them Swedes). The two came together to create the perfect pair of jeans by “bringing together the quality and heritage of denim manufacturing in Los Angeles, with the influence of a London style, cut and fit.” How chic are the Brits? Or the Swedes? Or the British-based Swedes?
The different washes of the jeans are innovative without being overly weird. Bright, interesting, and strong hues. I am most obsessed with the light blue pair of Frame denim exclusive with Net-a-porter.
Everything about this jean is perfect. The cut, the fabric, the no-logo-on-the-tush, the simplicity, and most of all the fit.
I fell in love with the jeans so much that I bought my first pair online. YEP, bought jeans online. I tell ya, 2013 is the year of living on the edge! But let me tell you, I was not disappointed and everything they claimed (good fit, flattering, unique washes) was true. I am now a believer. Frame Denim is a hit with industry insiders *AND* Oregonian-New Yorkers.