This past Friday, I had the opportunity to visit the Spring 2012 Josie Photo Shoot. What a fun couple of hours! The shoot took place at Jack’s Studio  in Chelsea in Manhattan. The large warehouse houses photo shoots for magazines, designers, advertising agencies, television shows, and photographers. The crisp white and modern flair of the studio creates the perfect ambiance for a photo shoot.
Liam Dunn  has worked all of the Natori photo shoots for the past several years. He is known as the Jack of all trades, as he does both make-up and hair. Obviously a pro at making girls look beautiful, he is also approachable and kind.
I can’t wait for the Spring 2012 Josie bras to come out (will be in stores and online in February). Until then, check out the current Fall 2011 Josie bras on the Josie by Natori  website. In true Josie fashion, the bras continue to be fun, vivid, and special.
All the clothes and outfits were styled by celebrity stylist, Amanda Ross . She worked for Natori for the Fall Ready to Wear Fashion show in September, as well as on several photo shoots. She styles for many designers world-wide, as well as for TV shows and celebrity clients. Natori is so fortunate to have her on the team!
Set design was created by Brett Douglas . I wish this were the wall in my bedroom. So peaceful.
This is the second Josie ad campaign that the model, Lais Oliveria  has been a part of. She truly is a Josie Girl. Fun, confident, sweet, and oh-so-beautiful. A Brazilian beauty, she walked in the Marc Jacobs S/S 12 and Alexander Wang S/S 12 this past September. Expect to see her in many more shows, magazines, and advertisements. And not only gorgeous, Lais was real and kind.
I cannot wait to see the real images from the brilliant photographer, Alistair Taylor Young . He photographed the last Josie shoot, and his images were absolutely divine. I have no doubt that the final products will be breath-taking. Everything was just right for all the right images; striking model, well made and hip clothing, a master make up and hair artist, great set creation, a dream photographer. All in all, a perfect team for the perfect shoot.
9 outfits + 3 bra and undie mix-and-matched looks + 1 model + 9 hours of work + continuous upbeat and inspiring music + a gazillion photos = 1 successful Josie photo shoot!
— AYN, aka the Josie Girl