Maisonette, founded by Sylvana Ward Durrett and Luisana Mendoza Roccia, two (beautiful) alums from Vogue, is the new (online) hot destination to buy anything KID. Everything on their site is perfectly curated and tasteful… it makes you want Sylvana and Luisana to be your new BFFs. They are certainly smart, creative, fashionable, gorgeous tastemakers, and their website offers the best of the best of children’s brands — think Net-a-porter for kids. I had the opportunity to interview them, so take a look.
Sylvana and Luisana, and their kids.
How did you come up with the idea for an e-commerce kids site? What was the inspiration?
Luckily (and happily) married for the past 8 years, I have not been exposed to the drag and difficulty of registering for wedding presents. I remember too well the agony of registering, dealing with the stores and returning items, getting the word out to people where we were registered, and suffering through one of the three stores we dealt with suddenly going out of business (and us not getting any of our items). Thankfully, people are way smarter than the rest of us, and there is a new and innovative way of registering… Zola, an online registry where couples easily build, manage, and create registries with a variety of products and services. One of our dear friends, Laura Wales Holliday, is now the CMO of the company and I was able to sit down with her and get more information on the new way to register!
How does Zola work?