I spend way too much time on the internet on pop culture, hot gossip, and the perfect outfit. Superficial, girlie, and way-too-blonde. I am trying to change, and one of my goals in 2013 is to make more of an effort to read and be more up to date with current events. No one likes a blonde who can comment solely on US weekly tabloid press….but watching the news puts me to sleep (seriously), and I barely have enough time to read the styles section of the NYTimes, let alone the front page! But I think I have a solution…

Thank you, theSkimm, for making keeping up with current events and news so cool, easy, and fun!

the Skimm

theSkimm is a daily newsletter that simplifies headlines for the educated professional (or stay-at-home mom). Delivered to your inbox before the start of the day (around 6 am), the Skimm summarizes all the current events in a fresh, smart, and tongue-and-cheek manner. It gives you enough information to have an educational conversation and does so in a fun and interesting voice! Their motto is “We read, you Skimm.”

The beginning of today's newsletter

The beginning of today’s newsletter

the Skimm was launched in July 2012 by Danielle Weisberg and Carly Zakin; two young, savvy, professional roommates who happened to meet while studying abroad in college. And look at them now! theSkimm is taking off and inspiring us all to be more informed, aware, and in touch with the news! I had the opportunity to interview Danielle and Carly — take a look! And don’t forget to subscribe immediately!

Carly and Danielle. Photo taken by

Carly and Danielle. Photo taken by Sophie Elgort.

Question: How did you come up with the idea?

theSkimm was born out of what we saw as a void in the market. In our former careers as TV producers, we saw that our friends, who were highly educated and had great jobs, had no time. They wanted to be informed. They wanted news on the go but there was no product out there that they felt connected to and wanted to come  back to each morning. We created theSkimm as a way to get your news in a way you enjoy and start your morning off right.

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