I never thought it would happen…For the past decade, I have only worn Natori Feathers Bra and swear by it 110%. But recently when scrolling through instagram, I saw a Natori ad pop up advertising a new bra….so like any good shopper, I was intrigued and clicked on it to find out more information. And just like that, I ordered the bra (with a little help from some friends) and now, I HAVE MY NEWEST FAVORITE BRA EVER. I never thought it would be possible that I would find a bra that I liked as much as Feathers Bra, but believe it or not, I am now madly in love with the Cherry Blossom bra.
First of all, the bra is pretty.
Last week, Ken came home from work to find me and the kids lying in our pajamas reading books. Not that this was an unusual sight at all, but I was in brand new Natori pajamas and he didn’t blink an eye. When I asked him what he thought of my new pajamas, he said that he thought I was wearing a new outfit (vs new pajamas). One of the many reasons I love my husband is that he is oblivious to my crazy patterned clothes and outfits — to him, this set of pajamas was a new outfit. I do have to give him credit though, because the pajama outfit is a current trend and more and more people are dressing in beautiful silky looking pajamas for a night look. See this article from two weeks ago in US Weekly of “Celebrities are Rocking Pajamas Like Streetwear.”
These are NOT the new pajamas — this was me at a store trying on a pajama STREETWEAR look. I was intrigued by the idea, but then didn’t end up buying it….
It goes without saying that the only brand of lingerie that I “buy” is Natori. Just like almost everything else in life (granola, jeans, grocery stores, colors, fabrics, most anything and everything), I am super picky, but undies are by far the most important part of my daily ensemble. If I am wearing the wrong pair, I do not feel right or comfortable so it has been ESSENTIAL that I have the most perfect undies. And I did find them, but GASP, they are no longer going to be made and sold (I have tried to convince my husband to continue to make them, but he will not take my advice,
1) My current favorites are the Feathers Boyshorts . If you see them in the store, STOCK UP AND BUY THEM NOW. You will not regret it. If you can’t find them, it is because I purchased every single pair online that I could find….
I kept the tags on all these undies just so it didn’t seem weird or odd to everyone. These are fresh undies, never been worn. And let me tell you, I LOVE these undies more than anything. Seriously they are the perfect pair.
On Monday, I attended the CFDA Awards with my mother-in-law. Held at the Brooklyn Museum, it was a night full of glamour, fashion, celebrities, and celebration. It is always fun to go with my mother-in-law as she is part of the fashion scene, whereas, I am in fact not. This awards ceremony was even more glamorous than usual, making it an even more fun than usual.
Going to these awards ceremonies also means that I need to dress the part. Which in my case, means getting out of my sweats or jeans, and putting on a dress and heels. My shoes for the night. And yes, they feel as tall and uncomfortable as they look. After years of exclusively wearing sneakers and sandals, these were a MOTHER difficult choice of a footwear.
My new favorite pajama to sleep in is the Natori Luxe Shangri-La set. It is incredibly soft, simple, easy, and beautiful to boot. It is also machine washable which makes everything that much easier (who has time to hand wash or dry clean pajamas???)
Shorts and tank. Perfectly cute.
The past two months, Natori Team members have shared how they incorporate Natori (and Josie) into their lives and wardrobe. We have seen Talia (the Josie designer) and Mariah (E-commerce). And now we turn to Megan, the receptionist (and first impression to the company)! Thank you so much Megan! I love your sincere words, how you dress in Natori, and the love you have for your mother!
Hello Josie Girl readers! It’s me, Megan Tencza, the receptionist at Natori. The month of October is almost over, and has Natori releasing clothing and sleepwear with rich colors to go with the Fall season. October is also National Breast Cancer Awareness Month. Natori is showing their support for those affected by breast cancer by “Glowing All In”. Natori will be donating 100% of October sales of our fan favorite, Feathers Bra in the Rose Glow color to the Breast Cancer Research Foundation.
This act of generosity and kindness from Natori means a lot to me personally since my mother was diagnosed with breast cancer 4 years ago at the age of 46.
Being 19 years old at the time and having your parents tell you that your mom is diagnosed with stage two breast cancer was terrifying. Obviously, I assumed the worst and had begun to imagine what my life would be without her. My world seemed to just come crashing down. That was a rough year for everyone in my family because not only does cancer affect the ones diagnosed, but it also has an effect on their loved ones. My mother’s cancer luckily was not genetic, which gave my sister and I a sigh of relief for what our futures would hold for us. My mother is a prime example of why it is so important to get your annual mammograms because she would have never caught it so early otherwise. I am very grateful to say that after one surgery and a year’s worth of radiation, my mom is healthy, happy and still chugging along!
Breast Cancer walk.
Although not a millennial, I looooooove millennial pink. I mean, come on, what is not to love about the perfect blush / pale pink? It is a neutral, but with a tiny surprise, full of romance and hope. And now Josie has not one but TWO perfect pajamas in this delicious color. Both sets are soft, luxurious, comfortable, and desirable.
The color of the moment. A grapefruit shade of apricotty salmon.
Remember last Spring, we interviewed old friend Lucie Ayres of 22 Interiors and then she posted on The Guide to the Perfect Bedroom? Well, she is back at it again for us all! Thanks so much, Lucie! And this time she is going to give us some Fall tips for rugs, pillows, and robes! Take it away!
Fall is the BEST time of the year – it’s cooler, the cocktails are heartier, and the social calendar is filled with parties. Many of us will have guests who spend the night or three, and why not make that the perfect excuse to revamp the guest room? Or any room, really. All one needs to do this transformation is a great rug as the anchor, a few fun throw pillows to help set the mood and maybe something for your guest (or you) like a gorgeous robe to compliment the decor, from Natori of course.
We put together our favorite rug / pillow / robe combos to achieve a FAB FALL design update.
Time for another inside look into how the Natori team incorporates Natori fashion into their lives! First, we had Josie designer, Talia. And now it is Mariah, works on both Natori.com and licensing. She looks stunning and gorgeous in her Natori pieces… take a look! Thanks so much, Mariah!
Hello! This is Mariah, the e-commerce and licensing assistant at Natori. As we kick off fall, I’m happy to share how I mixed my love for kimonos with my love for the jersey shore over the past few months. My go-to ensemble at the beach has always included various wraps/kimonos to pair with my bathing suits. They are truly multi-functional, tripling as a robe for indoors, cover-up for the beach and kimono jacket for outerwear. Good thing I work where I do!
Pictured here is my latest favorite, The Xanado robe, from the Fall collection.
This past Tuesday, my mother-in-law had her Josie Natori Ready to Wear Spring 2018 Fashion Presentation. It was a low-key event with great press and turn out. Every Fashion presentation takes a lot of effort, organization, and design. Enjoy these behind the scene photos!
Great view for the photo shoot.
Over here at the Josie Girl Blog, we thought it would be fun to have employees from The Natori Company share how they incorporate the House of Natori into their every day wardrobes. So first up is the super cool, super young, super HIP designer of the contemporary Josie collection, Talia. She has been with Natori for a couple of years, and has brought a great new energy and direction to Josie, under the tutelage of my mother in law Josie Natori. So here she is… thank you, Talia!
Hi Everyone! This is Talia (the Josie designer) taking over for the Josie Girl! This past weekend I enjoyed some much needed time in the ‘country’ with my husband, sister, and brother in law. We rented the cutest little cottage in Barryville, New York- just a short 2 hour drive from the city. The cottage was surrounded by lush greenery, fresh air and best of all decorated with an eclectic charm!
The perfect cottage with a red door. And the matching flowers and pillows on the lounge chair. Nice coordination.
On Monday, I had the privilege of attending the CFDA Fashion Awards. Although I am not a designer, celebrity, socialite, or someone that anyone cares about seeing, it was fun to get dressed up and attend. The CFDA Awards is basically the Oscars for the Fashion World. My mother in law, Josie Natori, has been a member for forever, but due to her travel schedule, Ken and I went instead. It was a fun evening with great people watching, flowing champagne, and an opportunity to get all dolled up.
My favorite celebrity sightings of the night were Heidi Klum (striking! Amazing) and Gigi Hadid (beautiful — resembles my daughter!)
Today is a special day… the 70th birthday of my fabulous and wonderful mother-in-law, Josie Natori! I used to think that 70 meant old age, but she makes 70 look chic, young, energetic, and fashionable — more than anyone else I know. My mother in law is incredibly talented, bright, smart, with-it, creative, accomplished, successful, caring, and wonderful. Here is a look at her throughout the decades — and happy birthday to such a lovely lady, I love you.
Here is the beautiful Josie Natori as a young girl. I love her bangs!
To celebrate its 40th anniversary, Natori designed an amazing ready-to-wear collection exclusively at Bloomingdale’s and on Bloomingdales.com. The collection is on display in a pop-up in New York (third floor), Short Hills, Aventura, and Century City. Amazing island-inspired prints, fun handbags, and accessories, and all at a more accessible price point than the high-end Josie Natori collection. LOVE, LOVE LOVE!!!! (And read through the post for info on the launch party this Thursday).
In between the escalators at Bloomingdale’s 59th Street. Prime location!
I am not joking when I say that my new favorite pajamas are the Josie Enchanted Garden PJ set. They are perfection. Great for cold weather, hot weather, alone, surrounded by other people, cute, flirty, fun, and oh so comfortable. Terrific to lay around the house while looking put together, chic, and fashionable in your pajamas.
They come in two different color ways: one in hibiscus and one in coral.
The only bras and undies I ever wear are Natori Feathers. I love the fit, the lace, the look…. everything! So when I found out that Natori not only started making legwear (hosiery, socks, tights, stockings) BUT Feathers legwear, I jumped with joy. They also remind me of a pair of tights that my super-fashionable-friend wore recently and I fell in love with, but these are even more fun, unique, and better priced — so win win win.
Art in the form of a legging.
Sorry for not doing my typical three posts last week. Truth be told, I was a little (or a lot) paralyzed by the election results and just couldn’t function. I have been experiencing the grief cycle, and finally feel able to be a little more positive… I hope that feeling lasts more than an hour. In the meantime, here is what I am currently loving this November:
1. My number 1 podcast, How I Built This
I go through phases with different podcasts, but “How I Built This” is the one that I listen to every single week. And can’t wait for the following week’s edition.
Hi. This is Ken. The Josie Girl’s Husband.
I am hijacking the blog today to let you know that today is the 5 Year Anniversary of the Josie Girl Blog, which all started with this post here.
I am incredibly proud of my wife (Yael if you call her by her middle name, Anika if you call her by her first) for having the commitment, creativity, and discipline to put forth such great content over the last 5 years. Since her “go-to” toast is lists, I wanted to share the Top Five Things you didn’t know about The Josie Girl / writing a blog:
1) She is the anti-blogger. Working in the industry, I can safely say writing good content is only 20% of being a mainstream blogger. The other 80% is promoting yourself, through social media, networking, etc. While The Josie Girl loves the 20%, she refuses to do the 80%. She is the shyest blogger ever. Her Instagram is private. Her Twitter is run by the company (outed). And she literally has never shared a single one of her posts on Facebook (and won’t let me do it either). The vast majority of her friends don’t know about her secret blogger life, and she wants to keep it that way. (NOTE: If you are a loyal reader, please recruit your friends!)
Me and wifey
What better way to get back into the New York flow from the summer than by attending the Josie Natori SS2017 presentation. I am in love. Presented at the Waterfall Mansion on the Upper East Side, the collection is airy, earthy, romantic, feminine, summer-y, and modern. Take a look at the pictures.
Rusty earthy colors.
I am so stressed out right now — beyond belief — so here is something to cheer everyone up (including myself): a new FEATHERS leopard bra (color actually called “Exotic Dk Grey Print/Khaki” in the dropdown). Can you stand the cuteness? It might even make me smile and forget about all that has to be done? Check it out! Nothing like a racy – va-va-voom – bra to start out the new school year!
Yeehaw, or actually, ROOOOOAR
Yes, this is a hefty priced ticket item by Natori but it is soooooo beautiful that I have to share it with you. Look at the beauty of the Cotton Voile with Lace Gown.
Beauty. If this dress was a contestant in a beauty contest, it would be Ms. Universe.
ALERT: Natori has introduced a NEW bra.. even better, a NEW FEATHERS bra. I am a dedicated Natori bra wearer, especially the Natori Feathers Bra (and undies). So this is a win win win, happy happy day for me! This feathers bra is wireless (on trend) and comes with the signature lace details and scalloped plunging V neckline.
Comes in a variety of colors: the everyday nude and black, as well as multiple fashion colors.
Josie Natori presented her Fall 2016 Ready-To-Wear Collection this past Wednesday at The Doubles Club (the club where Ken and I had our rehearsal dinner). As always, the presentation was beautifully and elegantly put together. Unlike previous shows or presentations, this was held more like a cocktail party than a typical show (bring on the champagne!).
If you have been on Instagram recently, you may have noticed that Natori has been working with some plus-size bloggers to feature its Natori + Support Collection.
DRUM ROLLLLLLLLLLL…….my hubba hubba husband is now El Capitan of The Natori Company (also know as President). For some readers, you might think OBVI, he is the son, so of course, he is President. But that is not the case. Ken never thought he was going to work for his mother and set out to make a name for himself. He was a TV and radio broadcaster at Bloomberg for 5 years (Ken Natori, What’s the story?), then went to Stanford Business School (near-perfect GMAT scores), worked at Lehman Brothers for several years (left before the crash), and then joined the family business in 2007. I am proud of my husband for working hard, committing to what he believes in, being a diligent and thoughtful worker, and at the same time as being the smartest person I have ever met (other than my brother and father — they all tie for first place). So now, a new era of new life for the Natori business, and I am proud and in awe of my husband’s dedication, drive, and talents. So to celebrate, I got him this plate (this is not a joke).
YUP, “You are special today” BEST GIFT EVER.