While my mother-in-law made her name in sleepwear and bras/underwear, Natori has truly become a lifestyle brand with its establishment in a number of other collections, most notably in Ready-to-Wear. Since she established RTW 8 years ago, the collection has evolved every year, and has reached a new high point with its Spring ’18 trunk show on Moda Operandi.
Time for another inside look into how the Natori team incorporates Natori fashion into their lives! First, we had Josie designer, Talia. And now it is Mariah, works on both Natori.com and licensing. She looks stunning and gorgeous in her Natori pieces… take a look! Thanks so much, Mariah!
Hello! This is Mariah, the e-commerce and licensing assistant at Natori. As we kick off fall, I’m happy to share how I mixed my love for kimonos with my love for the jersey shore over the past few months. My go-to ensemble at the beach has always included various wraps/kimonos to pair with my bathing suits. They are truly multi-functional, tripling as a robe for indoors, cover-up for the beach and kimono jacket for outerwear. Good thing I work where I do!
Pictured here is my latest favorite, The Xanado robe, from the Fall collection.
This past Tuesday, my mother-in-law had her Josie Natori Ready to Wear Spring 2018 Fashion Presentation. It was a low-key event with great press and turn out. Every Fashion presentation takes a lot of effort, organization, and design. Enjoy these behind the scene photos!
Great view for the photo shoot.
Guest blog post from The Josie Guy! Here he is….
This year marks the 40th Anniversary of The Natori Company, the fashion brand my mother started 40 years ago, the company I joined 10 years ago. Fashion… is not easy. Trends change, patterns shift, things go wrong… it’s hard. And having seen how much effort and love my mother and our employees have put into making Natori thrive made this Tuesday all the more special.
Natori Dragon, greeting guests as they entered.
Today is a special day… the 70th birthday of my fabulous and wonderful mother-in-law, Josie Natori! I used to think that 70 meant old age, but she makes 70 look chic, young, energetic, and fashionable — more than anyone else I know. My mother in law is incredibly talented, bright, smart, with-it, creative, accomplished, successful, caring, and wonderful. Here is a look at her throughout the decades — and happy birthday to such a lovely lady, I love you.
Here is the beautiful Josie Natori as a young girl. I love her bangs!
The only bras and undies I ever wear are Natori Feathers. I love the fit, the lace, the look…. everything! So when I found out that Natori not only started making legwear (hosiery, socks, tights, stockings) BUT Feathers legwear, I jumped with joy. They also remind me of a pair of tights that my super-fashionable-friend wore recently and I fell in love with, but these are even more fun, unique, and better priced — so win win win.
Art in the form of a legging.
What better way to get back into the New York flow from the summer than by attending the Josie Natori SS2017 presentation. I am in love. Presented at the Waterfall Mansion on the Upper East Side, the collection is airy, earthy, romantic, feminine, summer-y, and modern. Take a look at the pictures.
Rusty earthy colors.
I love a) onesies / rompers / jumpsuits b) leopard print c) Natori. So all three together is a perfect combination. This new Josie Natori leopard jumpsuit is luscious, silky, airy, and dreamy. Perfect for a late summer beach cover-up or lounge wear.
Are you curious about Josie Natori’s habits and everyday routine? Here is a quickfire interview with my mother-in-law. Enjoy!
The beautiful Josie Natori.
Jeans: not me but if I have to choose, then I like my Balenciaga jeans
Heels: Gianvito Rossi
Flats: Do not wear flats.
Day bag: tote
Jewelry you wear everyday: Josie Natori
Workout wear: leggings and t shirt
Designers: Alaia and Alexander McQueen
Lingerie or underwear: Natori
Where do you shop: Paris
Shopping mecca: Paris
Yes, this is a hefty priced ticket item by Natori but it is soooooo beautiful that I have to share it with you. Look at the beauty of the Cotton Voile with Lace Gown.
Beauty. If this dress was a contestant in a beauty contest, it would be Ms. Universe.
Bonjour! Hello from NYC after a whirlwind trip celebrating Mother’s Day with my special mother-in-law Josie Natori! As most of you know, I have a deep profound love for Paris and feel that it is my second home (Cruzzie corrected me and said “third’ — after NYC and Oregon, so true true). As it had been over a year since I had last been there, I was dying to get there. So my mother-in-law and I (just the two of us), jumped on a plane and went there for the long weekend. And what a special and wonderful treat it was. I am currently cross-eyed from no sleep (Jet Lag and I don’t mix), and we #ShoppedTillWeDropped, but it was so special and fun; a weekend to always remember. Take a look.
The view from the apartment. There is just something so special and glamorous about the buildings there. #BuildingEnvy
ALERT: Natori has introduced a NEW bra.. even better, a NEW FEATHERS bra. I am a dedicated Natori bra wearer, especially the Natori Feathers Bra (and undies). So this is a win win win, happy happy day for me! This feathers bra is wireless (on trend) and comes with the signature lace details and scalloped plunging V neckline.
Comes in a variety of colors: the everyday nude and black, as well as multiple fashion colors.
Josie Natori presented her Fall 2016 Ready-To-Wear Collection this past Wednesday at The Doubles Club (the club where Ken and I had our rehearsal dinner). As always, the presentation was beautifully and elegantly put together. Unlike previous shows or presentations, this was held more like a cocktail party than a typical show (bring on the champagne!).
The minute my mother-in-law walks in the door, people stare at her. She carries herself regally, impeccably dressed, and is constantly glamorous and beautiful. In the 12 years (!) that I have known her, I have constantly been in awe of her beauty, grace, and class. So, I decided to ask her questions on how she takes care of herself (with the unrealistic hopes that it would give me the tools and hints on how to be as beautiful as she is). Take a look at her answers!
JCN and me before the CFDA’s
With New York Fashion Week in full swing, I was delighted to attend the Spring 2016 Josie Natori Fashion presentation yesterday. It was a striking, beautiful, breathtaking and unique experience. And as always, I am incredibly proud of and impressed by my talented mother-in-law and her whole design team. BRAVO for a fabulous production. And BRAVO to the team for making the FRONT COVER of Women’s Wear Daily this morning!!! Read the glowing review here.
Summer uniform: elastic wear shorts! More precisely, Josie Patch Isles Shorts. Soft woven… drawstring… the fabric is extremely soft, comfortable to slip on, and light for summer days and nights.
New pajama alert! Love these spring, light cotton pajamas (100% cotton). They are lightweight printed cotton voile with a drawstring waist and uber comfortable. Plus, the cherry blossoms are festive, floral, and summery. Hello flowers, goodbye snow!
This photo is not staged. Taken yesterday morning pre-coffee.
It has been over ten months since the Natori retail store opened its doors in Nolita (253 Elizabeth Street, between Houston and Prince)! The store looks amazing and I wanted to share the new windows and merchandise. Since Spring is now here (April showers bring May flowers), head downtown, wander around the streets, eat a pizza and buy a bra and a dress. Enjoy the pics and see details of an awesome *giveaway* at the end of the post!
Entertainment outside of the boutique last Friday. YEP, this dude played for two hours outside of the store! My hubby! Keeping up the momentum from this.
On a freezing (think 20 degrees and windy) but beautiful day, the Josie Natori Fall 2015 Ready-to-Wear show took place at the DiMenna Center in Midtown Manhattan yesterday. And as always, the collection was incredible — details, embroidery, intricacy, the works. A well put together collection of looks inspired by Istanbul; where East meets West. Once again, huge congratulations to the whole Natori team, and my creative Mother-In-Law!
Yes, my 2.5 year old daughter got her own personal invitation to a fashion show. However, this time around, she did not join us, as in September, she stood on one leg, while my son sat on the other (not that fun for me).
As followers of the company know, Natori opened a retail store in June, its first boutique in Manhattan! Located in Nolita on 253 Elizabeth Street (between Houston and Prince), the store changes themes every couple of months. So I popped down earlier this week to see the current installation focusing on Ready-to-Wear. Take a look at the pictures and make sure to check it out when in NYC!
253 Elizabeth Street
On the first day of Fashion week, Josie Natori presented her beautiful SS 2015 Ready-To-Wear collection with high praise! Summery, colorful, classic, and chic ensembles slithered through the floors at The DiMenna Center. All the looks were breath-taking, elegant, and wearable. Like always, I can’t wait to get my hands on the luxurious clothes. Huge congratulations to mom and the entire design team!
Nothing better than celebrating the New Year with the Josie Natori Ready-to-Wear Spring/Summer 2014 show! Fashion! Glamour! Beauty! Camera! Action! Inspired by the potent sophistication of 1930s Hollywood, the Josie Natori Spring/Summer 2014 collection captured the eternal style of this glamorous fashion moment, envisioning modern life through the enchantment of the silver screen.
Special Sunday post from The Josie Girl!
For those of you with cable, be sure to tune into CNN International tonight (Sunday) at 8:30 PM EST for an AMAZING 1/2 hour feature on Josie Natori and The Natori Company. The show is Talk Asia, hosted by Monita Rajpal. Cruzzie and Zoe make their TV debut!
The show is fantastic, and gives you great insight on my mother-in-law, Natori, and what goes on behind the scenes. In addition to 8:30 PM EST on Sunday, the show will also air Tuesday at 3:30 AM, and Thursday at 12:30 AM. It has already been on a couple of times, and it is great! Be sure to watch CNN International!
Josie Natori presented her Fall/Winter 2013 Ready-to-Wear collection yesterday during NY Fashion Week. And what a great way to celebrate a Wednesday afternoon! The clothes were elegant, chic, slick, intricate, and wearable! Yet again, the show was a success. Similar to previous years, the show was more of a presentation than a runway show, which enabled viewers to really examine the details of all the clothing, as they were truly pieces of art.
The looks of the models were pulled from the 1920’s era with marcel wave hair and pursed red lips. The models were more fragile china dolls than mannequins. A very unique and deliberate look, the whole model ensemble nicely displayed the drama and complex look of the clothes. The clothes were made of the finest materials — merino wool, fur, silk, cotton, Dehair Angora, lace. And of course, there was lots of very intricate and beautiful embroidery splattered throughout the collection.
Blue and magenta.
Josie with Steve Sadove, CEO of Saks.
Beautiful back! The draping, the details, the DRAMA.