Maisonette, founded by Sylvana Ward Durrett and Luisana Mendoza Roccia, two (beautiful) alums from Vogue, is the new (online) hot destination to buy anything KID. Everything on their site is perfectly curated and tasteful… it makes you want Sylvana and Luisana to be your new BFFs. They are certainly smart, creative, fashionable, gorgeous tastemakers, and their website offers the best of the best of children’s brands — think Net-a-porter for kids. I had the opportunity to interview them, so take a look.
How did you come up with the idea for an e-commerce kids site? What was the inspiration?