While my mother-in-law made her name in sleepwear and bras/underwear, Natori has truly become a lifestyle brand with its establishment in a number of other collections, most notably in Ready-to-Wear. Since she established RTW 8 years ago, the collection has evolved every year, and has reached a new high point with its Spring ’18 trunk show on Moda Operandi.
For those of you unfamiliar, Moda is a luxury online retailer that allows customers to pre-order items from fashion shows before they get produced. So instead of seeing a show in September and having to wait until the following Spring to order (and hope you can get something before it sells out), you can go to Moda and order now to guarantee delivery of a piece when production is ready a few months later. A true win-win!
Being on Moda is a huge step forward for the brand. Below are some of my favorite looks from the collection.
Congrats to my MIL and the Josie Natori RTW team! Everyone: pre-order now on Moda Operandi!