Josie Natori RTW Spring 2018 Fashion Presentation BTS

This past Tuesday, my mother-in-law had her Josie Natori Ready to Wear Spring 2018 Fashion Presentation. It was a low-key event with great press and turn out. Every Fashion presentation takes a lot of effort, organization, and design. Enjoy these behind the scene photos!

 

Great view for the photo shoot.

The back of my MIL and a model. My mother-in-law is involved in every step of every process.

Damn lady.

Model ad photographer.

The board with all the looks.

More BTS of the photo shoot.

So fashion world, right?

The clothes.

This is the only time you will ever see my mother-in-law NOT wearing heels.

Strike a pose.

Adjusting and making perfect.

Chartreuse.

NYC, Hudson River, Fashion board, and clothes.

Classic Josie Natori.

Hot damn.

 

To see the write up in WWD, click here. And to see the slideshow and write up in Vogue, go here.  Congratulations to everyone at Natori involved with the Fashion Presentation, the clothes, the business, and making Natori the wonderful company it is! I am impressed of the level of commitment and dedication, EVERY SINGLE season for the past 40 years — unbelievable.

Anika Yael Natori, aka, The Josie Girl

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